You are just getting started on the internet or you looking for ways to add new revenue streams to your business. Using Google ads Blog is a common and effective marketing strategy.

Google Ads Blog - Grow Your Business with Google Ads

Google Ads Blog

Google Ads was previously known as Google AdWords. The ads are an online advertising program created by Google, where advertisers pay to display their brief adverts, product listing, video content, and generate mobile application installs within the Google ad network to web users.

Grow Your Business with Google Ads

Get in front of customers when they are searching for businesses like your own on Google search and maps and you will only pay for results, like clicks to your website or call to your business. It is a place where people search for what they are looking for, where to go and what to buy. Whether they are on desktop or mobile a well-timed ad can turn people to customers.

How to Use Google Ads?

Running a business online or blog online is no joke, especially when you compete with giants like Amazon that have endless marketing budget fueling their adverts. This is where paid ads come in, Google ads is a service that allows advertising at a fee cause but it lets your business adverts or blogs pop up on Google.

Sign up – this is a crucial part of using Google ads and it will not take more than a couple of minutes.

Set up your budget – defining a budget is the foremost task on the list, defining the daily budget will ensure you never cross your expenditure limit.

Select your target audience – you have to specify the geographical location of your target audience.

Choose a network – this step is to choose between the Google search network and display network. The search network puts your ads on Google SERPs while the Display network will display on websites that show ads.

Choose your keywords – keywords are the terms a user enters in the Google search box when they are carrying out a search. Make sure to choose keywords that bring in results.

Sign In to Google Ads

Now before you get started make sure you are using an up to date version of your web browser.

  • Go to the Google Ads homepage Ads Google.
  • Click on sign in at the page.
  • Enter your Google account email address, an alternate email address or your Gmail user name in the email field.
  • Enter your password in the password slot.
  • Click on sign in.

Know that your Google account allows you access to most Google products, so it is recommended you do not share your password with anyone.

Editing Your Text Ads

There are so many reasons for you to want to edit your text, display URL of your text ad, and know that when you save edits to your ad, you create a new version of the ad.

  • Sign in to your Google ad account.
  • In the page menu along the left, click on ads and extensions.
  • Find the ad you will like to edit.
  • Hover your cursor over the ad name and then click on the pencil icon.
  • Select edit.
  • Make your desired changes to your ad text and click save the new version.
  • Your new ad will be reviewed, normally takes on a business day.

Instead of editing your ad, creating new ads to test how well different versions of your ad work, Google will automatically keep running better performing ads.


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